A bit more about Popupshop, one of our favorite brands.


This is a brand that knows how to make good basics, with an ethical approach. Functional, stylish and a bit minimalist fashion for the little ones.

The aim of this brand is make everlasting basic basic wear both sustainably and high on quality – timeless organics.

The brand does its best to utilize innovative sustainable fabrics, and seek to become a affordable, natural and logic choice for modern basics. With this in mind, the aim is to make a fair product both for the customers and for the people involved in all stages of production.
Popupshop.net was founded in 2007 and now introduce two new collections per year: spring/summer & autumn/winter, with some items repeating over the seasons, like the great (perfect) baggy pants, but not only.

It isn’t the cheapest brand, but it’s hard to compete with cheap brands if you look for great materials and fair production. On the other hands, the pieces are great basics that will last long. You can hand them down or give them away, they will last and enjoy many kids (and parents alike).

We love all items from the 2013/14 winter collection as well as all the tights, which are returning items.

Please visit Popupshop at Loja Dada for Kids (check our free shipping conditions) and do not hesitate to contact us if you need any more information. A message below this post will do.