I saw this brand at Playtime last winter and fell in love with its simplicity – as most of the time, lately.
Everything is becoming busy and complex, too much “information” everywhere (noise) and so i guess my mind always feels drawn towards the simple brands, pieces, colors etc.
I am an absolute fan of quality over quantity, and i love to have a few great items that we can use over and over, and it instantly became clear to me that this brand would fit my shop.
And when i started talking to In-Yeo Couperus, the brand creator and designer, it was clear to me that i would have to order some items for theAW17 collection of Loja Dada for Kids.
This picture is taken from their Facebook page, you can also check their instagram to understand the feeling i am talking about, or as they put it on their webpage:
“We seek sense of timeless repose in children’s wear
Where comfort and design meet harmoniously through colors, forms and textures
Where the endless imagination of children” connects with the modern aesthetics of parents in unique, lasting pieces”
Please look forward to a little selection from this gorgeous brand on Loja Dada for Kids sometime soon (AW17 will launch somewhere between July and August, in the middle of our deserved summer vacation!).